Everything you need to know about current weight loss trends

Health and nutrition advice is seemingly everywhere these days. However, with social media algorithms pedalling out a constant supply of (largely unverified) information, it can be difficult to filter through the nonsense and know exactly which bits you should be listening to. Often, we’ll hear of fads or trends that appear effective but don’t stand up to scientific research, and soon disappear into the ether never to be followed again.

According to a recent survey of 2,000 Millenial and Gen-Z TikTok users, more than half (57%) said they have tested or frequently use a nutrition trend they’ve seen on the platform. While it seems positive that young people are concerned about making healthy nutritional choices, sadly, analysis tells us that only around 2% of nutrition-based content on the site aligns with public health guidelines.

Whether you’re following a trend or ploughing your own fitness path, knowledge really is power when it comes to health and nutrition. Here are three things to note.

Tech is here to stay

With modern technology evolving at such a rapid pace, more people embarking on a weight loss journey are turning to tech to simplify the process. Gadgets have long been used to help people shift the pounds, but the latest pieces of kit are offering more tailored support than ever before.

One of the most important trends influencing the fitness industry is the rise in AI. From smartwatches to apps, AI can be leveraged to offer personalised meal plans, instant feedback during workouts, and data-driven insights to optimise performance. With the technology becoming more accessible, this is one trend that’s seemingly here to stay. So, while it’s by no means essential, familiarising yourself with the latest kit could be the first step towards a more sustainable weight loss journey.

Sustainable weight loss

Sustainable weight loss isn’t just about yielding long-term results. In 2024, there’s a growing demand for eco-friendly products and services to accompany people’s health and fitness journeys. With lots of aspects of a sustainable lifestyle, it can often feel like you’re having to compromise in order to make better choices for the planet. But when it comes to weight loss, the two can actually go hand in hand.

For example, filling your diet with more plant-based options not only helps to reduce emissions from livestock farming, but certain ingredients have also been strongly linked to weight loss and healthier cholesterol levels. Plus, we’ve all heard how helpful meal prepping and planning can be when it comes to following a diet. And, if you plan effectively, you’ll be able to hit all of your dietary goals while also reducing the amount of waste you produce from overbuying ingredients. As the climate crisis continues to threaten the global population, the trend of sustainable dieting is also likely here to stay.

It’s always best to consult a professional

Social media platforms and AI-driven analyses can be great at offering actionable insights that could yield quick results. However, to lose weight in a sustainable and healthy way, it’s always best to not get swept up in the latest trend before consulting your dietician or doctor. Even if a diet or exercise program has high efficacy rates, everyone’s body is different, and following the same plan could be unsafe for certain groups of people. If you are looking to manage your weight in a healthy way, consult a medical professional, who will be able to tailor an approach that meets your needs without putting any other aspects of your health at risk.